Problem 01
The squeeze
The one motion that stands between a person and the first task of their day.
Partnership & wholesale
A daily habit, made easier for everyone.
Pearl holds the toothbrush and the toothpaste together, mounts on the mirror, and dispenses the paste at the touch of a button. Built for hands that struggle with a squeeze, and bought by households that simply want an easier morning.
- Daily use
- Twice a day, every day
- One item
- Holder and dispenser in one
- Off the counter
- Mounts on the mirror
- Open
- Terms agreed with you
The opportunity
The tube has not changed in a hundred years.
Everyone owns one, everyone struggles with it eventually, and nobody has made the object around it any better.
01
Two purchase reasons, one product
A tidier counter sells it to a household. An easier morning sells it to somebody whose hands hurt. The buyer stocks one item and reaches two very different shoppers with it.
02
Accessibility is a shelf, not a niche
Grip strength declines with age, and arthritis is common. Most products designed around that problem look clinical. Pearl does not, which is what lets it sit on an ordinary shelf.
03
It sits in the room people restock
Bathroom, twice a day, alongside a consumable that gets replaced every few weeks. That is a category customers return to without being reminded.
Problem 02
The waste
Paste left in the end of every tube, thrown away because it will not come out.
Problem 03
The clutter
Brush, tube and cup competing for the same few inches beside the sink.
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Investors, retailers and distributors welcome.
Story & mission
It started with a daughter and a tube.
Annette's daughter hated it when a toothpaste tube was squeezed from the middle, but she could not quite manage to start neatly from the end. It sounds like nothing. Every morning, it was not nothing.
Once she had noticed it in her own bathroom, she started noticing it everywhere: in her family, among friends, in the small pause people take before a task they would rather not do.
I'm not a career inventor. I'm a regular person just trying to add to the world.
Annette Burton
Founder, Pearl
The mission
The same start to the day, for everybody
Not a medical device and not a gadget. An everyday object that happens to work for hands that other objects ignore.
The long view
A brand, not a single product
The goal is the shelf in year one, and a name people recognize after that. Pearl is the first object, not the whole plan.
Why it holds
Designed to look ordinary
Accessible products usually announce themselves. This one does not, which is precisely why it can be bought by anyone.
Markets
Four buyers, one product.
Each reaches a different shelf and a different shopper. None of them requires a change to the product.
Segment 01
Home & bath retail
The counter is the most contested surface in the house. Pearl takes three objects off it and onto the mirror.
- Shopper
- Households buying for a calmer counter
- Shelf
- Home, bath and organization
- Season
- Year round, peaking in January
Segment 02
Accessible living
A button instead of a squeeze. It is why the product exists, and the shelf where nothing else competes.
- Shopper
- Limited grip, arthritis, older hands
- Shelf
- Daily living aids
- Season
- Flat, outside retail cycles
Segment 03
Travel & gifting
Brush and paste in one sealed case. An object that presents well in a box, which a gift listing needs.
- Shopper
- Travelers, and anyone buying gifts
- Shelf
- Travel and gifting
- Season
- Holiday and summer peaks
Segment 04
Family & kids
One pull, one measured dab, and no paste in the sink. Children manage it themselves, which is the point.
- Shopper
- Parents of children learning to brush
- Shelf
- Family and oral care
- Season
- Year round, back-to-school lift
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Tell us which shelf you are buying for.
The product
Four decisions a buyer should know about.
Nothing here needs demonstrating at the shelf. The product explains itself from the box.
01
It goes on the mirror
Suction mount, no tools, no adhesive residue. It claims vertical space instead of counter space.
02
Brush and paste in one place
Two items that always get separated, kept together. One purchase answers a habit rather than a moment.
03
One pull, a measured line
The dispenser does the work the fingers used to. It also uses what is left at the end of the tube.
04
It closes clean
Sealed and tidy, so it works in a bathroom and travels in a bag without a second thought.
Where we are
Built in the right order.
Design first, then demand, then manufacture. Partners who come in now shape the range they will sell rather than inherit it.
Stage 01 · Complete
Design and identity
The product design, the brand and the digital groundwork are in place.
Stage 02 · Current
Audience and demand
The consumer waitlist is live and collecting the people who want it first.
Stage 03 · Next
Manufacture
Confirming the production partner and the specification before tooling is committed.
Stage 04 · Then
First run and shelf
The first production run, and allocation to the partners who came in early.
Come in before the first run
Terms are agreed with the partners who arrive early.
Why partner with us
Three ways in, depending on what you build.
Nothing is committed yet, which is the point. Terms are agreed with you rather than handed to you later.
Investors
A simple everyday object in a category nobody has bothered to improve.
- Daily-use product in a room people restock without prompting
- Two distinct purchase reasons from a single item
- Brand, identity and consumer waitlist already built
- Ground-floor entry, before manufacturing spend
Wholesale & retail
A product that explains itself on a shelf and needs no demonstration.
- One item, two shopper motivations
- Sells into home, accessible living, travel and gifting
- Nothing to assemble and no staff training
- Launch allocation open to early stockists
Distribution & licensing
A finished design looking for capacity and reach in specific territories.
- Simple moulded product with no electronics
- Accessible-living channels still unassigned
- Territory conversations open before the first run
- Brand assets and product imagery supplied
Where it stands
Built, proven in demand, and open to partners.
Pearl arrives with the groundwork already done, and with the commercial decisions still to be made together.
Product and brand
The design is settled and the identity is built, from packaging language through to the consumer site.
Demand, already building
The consumer waitlist is live and growing, which means the first production run reaches an audience that is already waiting.
Terms and territories
Nothing is committed elsewhere. Pricing, allocation and territory are agreed with the partners who come in first.
In their words
The demand, in their words.
What people say when they see what Pearl actually does.
My hands are not what they were, and the tube had quietly become the hardest part of my morning. A button instead of a squeeze sounds so small. It is not small.
Marilyn K.Everyday use
My six year old can do the whole thing himself now. One pull, the right amount, and none of it down the sink. That alone changed our mornings.
D. OkaforFamily of four
I bought it because our counter was a mess. What I did not expect was how much I would like getting the last of the tube out instead of throwing it away.
H. LindqvistHome and travel
Wholesale & partnership
Ready to bring Pearl to your shelf?
Tell us where you sit and what you would need, and the right person will come back to you directly.
- Daily
- Twice-a-day category
- One item
- Two purchase reasons
- 4
- Addressable segments
Partnership & wholesale inquiry